DTC ADVISING
I use my years of experience leading DTC marketing teams and managing multi-million-dollar budgets to find the clues in your data, build a structure for methodical testing, and create a cohesive growth strategy across channels.
I’ve helped dozens of consumer brands grow—including startups that went from zero to seven figures in annual DTC revenue while maintaining sustainable customer acquisition costs.
Today, I bring something I didn’t have when I started consulting: I’m a founder, too. I’m making the same decisions inside The Poppy Brand every day—balancing growth with margin, cash flow, inventory, balancing branding with performance, and the realities of building a profitable business.
Today, I’m still inside Ads Manager. I’m still watching conversion rate. I'm still looking at contribution margin, reading customer feedback, deciding how much inventory to order, figuring out what creative to make next, and wondering whether spending another dollar will actually produce a profitable one on the other side.
I don't advise brands from a framework I stopped using five years ago.
I’m running one, too.
Founder + CEO
THE POPPY BRAND
Sr. Consultant
HARMON BROTHERS CONSULTING
led global DTC growth
AVA WOMEN
in DTC gowth
10 Yrs
I work directly with founders and marketing teams to diagnose what’s working, what’s not, and where the greatest opportunities for growth are.
That might mean digging into acquisition and conversion, pressure-testing your marketing strategy, understanding why growth has stalled, finding opportunities in your customer data, or helping you decide which of the 47 things on your list actually deserves your attention.
Getting clear about what you stand for, who you're for, and why someone should choose you instead of the increasingly endless alternatives.
Looking beyond ROAS to understand contribution margin, unit economics, channel performance, and whether growth is actually making the business better.
Email, retention, repeat purchase, and building more value from the customers you've already worked hard to acquire.
Understanding what happens between the first impression and the purchase—and where you're losing people along the way.
More than a decade of hands-on experience across Meta and digital acquisition—from managing millions in spend to running Poppy's advertising myself today.
Finding the constraint, identifying the opportunity, and building a clear plan for what comes next.
I work as a strategic extension of the founder or internal team—someone who can come in, get deep into the business quickly, ask the questions no one is asking, and help you map the path forward more clearly.
This includes relaying operational tactics that are make or break in today's e-comm world to the executor.