SHAREE
GIBSON
Building businesses—and systems
for a life that has room for more.
Founder, marketer, mother
Sharee
I’ve spent more than a decade growing DTC brands—leading global marketing at Ava Women, and guiding dozens of consumer brands and startups to scale.
Then I became my own client.
I founded The Poppy Brand, where I get to put everything I know about growth, brand, product, and operations to the test—while raising two boys and homeschooling.
These days, I’m especially interested in one question:
How do we build a business we actually want to be in?
more about me
The Poppy Brand
I founded The Poppy Brand because I needed a purse made for moms that didn't exist—so I made it. Somewhere between designing my dream bags and building the business around them, I realized I wasn’t interested in hustle entrepreneurship. I wanted to build a company I loved working in—one designed to give me more freedom, not less. Poppy has been profitable from day one, and I’ve intentionally run it in about 15 hours a week from the start.
Graciously shared
DTC Advising Client notes
“She grew our marketing from a small, scrappy operation into an internationally recognized brand driving tens of millions in revenue annually. She's one of a kind: driven, inspiring, and always willing to roll up her sleeves.”
— Lindsay Meisel
“Sharee is one of the most knowledgeable digital marketing experts I’ve ever met! Her wealth of know-how in the e-commerce and start up space is unrivaled and on top of that she’s a pleasant person in general. Absolutely a gem!”
— Donovan Brown
“Sharee is truly a standout marketing expert! Her digital marketing expertise, attention to detail, work ethic, and welcoming personality are second to none. She has the unique ability to diagnose big picture growth opportunities, while also developing actionable initiatives to help her clients get there. I've had the opportunity to watch her guide dozens of companies, across many different industries, on their path to explosive growth. She knocks it out of the park every single time!...If you have the opportunity to work with Sharee, I wouldn't hesitate. She's the best!”
—Rachel Rawe, VP Biz Dev Harmon Brothers Consulting
