About me

Most recent in-house role

I joined Ava in 2016 three months ahead of the launch in order to plan the go-to-market strategy, which was heavily digital. Growing to a global company, I owned revenue and growth metrics for the direct-to-consumer business in 23 countries and built the strategy to exceed company targets. I hired and led an international all-star team and created our digital infrastructure from scratch. The direct-to-consumer business achieved multi-million dollar annual revenue.

Back to consulting

I have returned to consulting from in-house. Through consulting, I get to work on what I find to be the most interesting parts of the business, playing digital detective, running experiments, and driving strategy for growth. I love supporting direct-to-consumer titans in developing their growth strategies when what they’ve ‘always done’ isn’t cutting it anymore, and supporting small businesses by demystifying digital marketing and saving them from costly mistakes.

Specialties:

• Marketing strategy

• Paid social

• Influencer marketing

• Email marketing

• Affiliate marketing

• Connected TV

• Linear TV